Posted Under
"Strategy"
May 20th, 2022
How to Successfully Adapt Your Facebook Ads Strategy for iOS 14.5
We did it. We have officially been living in a post-iOS 14.5 world for one year. In late April 2021, iPhone users were given the option to turn off digital…
March 24th, 2022
Moving to GA4: 5 Steps to Take Today
Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google Analytics 4 (GA4) up and…
April 5th, 2021
You’re Only as Good as Your Subject Line
And you’re probably not giving it the attention it deserves.
April 2nd, 2021
A Blueprint for Your Brand’s Next April Fools’ Day Prank
And just like that, we’ve made it to the other side of another April Fools’ Day. It’s time to survey the brand landscape to see which brands succeeded, and which…
March 10th, 2021
What Event Planners Need to Know About Accessibility & Platforms
How can your virtual event site be more efficient and easy to use for all users, includingthose with disabilities and those without?
March 9th, 2021
Burger King Missed the Mark on International Women’s Day
We’ve all seen a tweet or two in our lifetime that has made us cringe. One that you read and think: “oh man, who approved this idea?” To say that…
March 5th, 2021
Google to Stop Selling Ads Based on Web Browsing: What’s Next for Digital Advertising
What the next change in the digital privacy revolution means for you.
March 3rd, 2021
A Case Study in Ethics: Compliance vs. True Accessibility
Takeaways from our Accessibility event with AIGA D.C.
February 24th, 2021
What is Accessibility – and Why Event Planners Should Care
How our virtual event platform can leverage the power of web accessibility to make your event content accessible in revolutionary ways for many people with disabilities.
January 26th, 2021
Lessons Learned from Learning Design
The similarities between marketing and instructional design and how to apply Bloom’s Taxonomy to communications strategy.
