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Moving to GA4: 5 Steps to Take Today

Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google Analytics 4 (GA4) up and…
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Shortcut for Writing a Long CASE Formula in Data Studio

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…
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Once Rivals, Chris Lester Takes the Creative Helm as Chief Creative Officer at Taoti Creative

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August 16th, 2021

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Taoti Creative Named One of the Top 50 B2B Firms in the DC Metro Area

Clutch's 2021 Leadership Awards recognized Taoti Creative as a leading full-service creative agency in the DMV.

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Turning Language Codes to Language Names in Google Data Studio

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…
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Taylor Greene

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April 5th, 2021

Marketing & Communications

You’re Only as Good as Your Subject Line

And you're probably not giving it the attention it deserves.