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"Marketing & Communications"

September 19th, 2023

Featured

Google Analytics 4 is here. Now what?

The much-anticipated change has happened. Google Analytics 4 has taken over. Universal Analytics is in the past. Data is being collected. Start with an analytics strategy. In case you missed…

Hillary Phillips 2

Hillary Phillips

Senior Digital Strategist

September 13th, 2023

Culture

Taoti is PARK(ing)!

PARK(ing) Day is coming to Barracks Row on September 15, 2023! This Friday, the parking spot outside Taoti’s studios (507 8th Street SE DC) will be transformed into a mini-park…

Brent Lightner 2

Brent Lightner

CEO | Founder

June 2nd, 2023

Featured

How to Take the Fear out of #AI? Just Start. And Keep It Simple.  

Here’s What You Need to Know. AI is everywhere. News headlines hit by the minute, hourly – not daily. “200+ Best AI Tools” (Yes, you read that correctly: 200+). “107…

April 4th, 2023

Marketing & Communications

How to use AI for Digital Marketing

Getting Started with AI for Creative & Digital Marketing With new and seemingly endless possibilities to harness the power of AI, it can be daunting to know where to even…

July 19th, 2022

Marketing & Communications

Introducing Twitter Communities

Say hello to Twitter Communities. Driven by the uptick of niche content from TikTok and the popularity of community-based groups on platforms like Reddit, Facebook, and Discord, Twitter is introducing…

July 19th, 2022

Marketing & Communications

Navigating New Instagram Feeds for Brands

The internet’s been asking for years, and Instagram is finally delivered: the chronological feed is back—but with a few catches and new features. The returning chronological feed is one of…

May 20th, 2022

Marketing & Communications

How to Successfully Adapt Your Facebook Ads Strategy for iOS 14.5

We did it. We have officially been living in a post-iOS 14.5 world for one year. In late April 2021, iPhone users were given the option to turn off digital…

April 5th, 2022

Marketing & Communications

Do’s and Don’ts of Augmented Reality Marketing

AR Marketing marries learning about a product and using a product. Consider all of the things that’re normal now that weren’t 20 years ago: we cross streets staring at our…

March 24th, 2022

Marketing & Communications

Moving to Google Analytics 4: Five Steps to Take Today

The New Google Analytics 4 Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google…

January 18th, 2022

Marketing & Communications

Shortcut for Writing a Long CASE Formula in Data Studio

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…