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"Marketing & Communications"

July 19th, 2022

Marketing & Communications

Introducing Twitter Communities

Say hello to Twitter Communities. Driven by the uptick of niche content from TikTok and the popularity of community-based groups on platforms like Reddit, Facebook, and Discord, Twitter is introducing…

July 19th, 2022

Marketing & Communications

Navigating New Instagram Feeds for Brands

The internet’s been asking for years, and Instagram is finally delivered: the chronological feed is back—but with a few catches and new features. The returning chronological feed is one of…

May 20th, 2022

Marketing & Communications

How to Successfully Adapt Your Facebook Ads Strategy for iOS 14.5

We did it. We have officially been living in a post-iOS 14.5 world for one year. In late April 2021, iPhone users were given the option to turn off digital…

Jane Knickerbocker 1

Jane Knickerbocker

Senior Content Strategist

April 5th, 2022

Marketing & Communications

Do’s and Don’ts of Augmented Reality Marketing

AR Marketing marries learning about a product and using a product. Consider all of the things that’re normal now that weren’t 20 years ago: we cross streets staring at our…

March 24th, 2022

Marketing & Communications

Moving to GA4: 5 Steps to Take Today

Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google Analytics 4 (GA4) up and…

January 18th, 2022

Marketing & Communications

Shortcut for Writing a Long CASE Formula in Data Studio

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…

December 13th, 2021

Design

Once Rivals, Chris Lester Takes the Creative Helm as Chief Creative Officer at Taoti Creative

Taoti Creative announced that Chris Lester—the co-founder and Chief Creative Officer of rival Agency CHIEF–will join Taoti as its Chief Creative Officer.  WASHINGTON, DC, UNITED STATES December 13, 2021 /EINPresswire.com/…

April 27th, 2021

Marketing & Communications

Turning Language Codes to Language Names in Google Data Studio

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…

April 5th, 2021

Marketing & Communications

You’re Only as Good as Your Subject Line

And you’re probably not giving it the attention it deserves.

April 2nd, 2021

Marketing & Communications

A Blueprint for Your Brand’s Next April Fools’ Day Prank

And just like that, we’ve made it to the other side of another April Fools’ Day. It’s time to survey the brand landscape to see which brands succeeded, and which…