"Marketing & Communications"

Here’s What You Need to Know. AI is everywhere. News headlines hit by the minute, hourly – not daily. “200+ Best AI Tools” (Yes, you read that correctly: 200+). “107…

Getting Started with AI for Creative & Digital Marketing With new and seemingly endless possibilities to harness the power of AI, it can be daunting to know where to even…

Say hello to Twitter Communities. Driven by the uptick of niche content from TikTok and the popularity of community-based groups on platforms like Reddit, Facebook, and Discord, Twitter is introducing…

The internet’s been asking for years, and Instagram is finally delivered: the chronological feed is back—but with a few catches and new features. The returning chronological feed is one of…

We did it. We have officially been living in a post-iOS 14.5 world for one year. In late April 2021, iPhone users were given the option to turn off digital…

AR Marketing marries learning about a product and using a product. Consider all of the things that’re normal now that weren’t 20 years ago: we cross streets staring at our…

The New Google Analytics 4 Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google…

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…

And you’re probably not giving it the attention it deserves.