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"Marketing & Communications"

May 20th, 2022

Marketing & Communications

How to Successfully Adapt Your Facebook Ads Strategy for iOS 14.5

We did it. We have officially been living in a post-iOS 14.5 world for one year. In late April 2021, iPhone users were given the option to turn off digital…

Jane Knickerbocker 1

Jane Knickerbocker

Marketing & Communications Strategist

April 5th, 2022

Marketing & Communications

Do’s and Don’ts of Augmented Reality Marketing

AR Marketing marries learning about a product and using a product. Consider all of the things that’re normal now that weren’t 20 years ago: we cross streets staring at our…

Josh Strupp 2

Josh Strupp

Director of Creative Strategy

March 24th, 2022

Marketing & Communications

Moving to GA4: 5 Steps to Take Today

Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google Analytics 4 (GA4) up and…

Taylor Greene 4

Taylor Greene

Associate Director of Marketing & Communications

January 18th, 2022

Marketing & Communications

Shortcut for Writing a Long CASE Formula in Data Studio

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…

Taylor Greene 4

Taylor Greene

Associate Director of Marketing & Communications

December 13th, 2021

Design

Once Rivals, Chris Lester Takes the Creative Helm as Chief Creative Officer at Taoti Creative

Taoti Creative announced that Chris Lester—the co-founder and Chief Creative Officer of rival Agency CHIEF–will join Taoti as its Chief Creative Officer.  WASHINGTON, DC, UNITED STATES December 13, 2021 /EINPresswire.com/…

April 27th, 2021

Marketing & Communications

Turning Language Codes to Language Names in Google Data Studio

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…

Taylor Greene 4

Taylor Greene

Associate Director of Marketing & Communications

April 5th, 2021

Marketing & Communications

You’re Only as Good as Your Subject Line

And you’re probably not giving it the attention it deserves.

April 2nd, 2021

Marketing & Communications

A Blueprint for Your Brand’s Next April Fools’ Day Prank

And just like that, we’ve made it to the other side of another April Fools’ Day. It’s time to survey the brand landscape to see which brands succeeded, and which…

Taylor Greene 4

Taylor Greene

Associate Director of Marketing & Communications

March 9th, 2021

Marketing & Communications

Burger King Missed the Mark on International Women’s Day

We’ve all seen a tweet or two in our lifetime that has made us cringe. One that you read and think: “oh man, who approved this idea?” To say that…

March 5th, 2021

Strategy

Google to Stop Selling Ads Based on Web Browsing: What’s Next for Digital Advertising

What the next change in the digital privacy revolution means for you.

Charlie Feinerman 4

Charlie Feinerman

Director of Account Strategy