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"Marketing & Communications"

March 24th, 2022

Marketing & Communications

Moving to Google Analytics 4: Five Steps to Take Today

The New Google Analytics 4 Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google…

January 18th, 2022

Marketing & Communications

Shortcut for Writing a Long CASE Formula in Data Studio

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…

April 27th, 2021

Marketing & Communications

Turning Language Codes to Language Names in Google Data Studio

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…

April 5th, 2021

Marketing & Communications

You’re Only as Good as Your Subject Line

And you’re probably not giving it the attention it deserves.

April 2nd, 2021

Marketing & Communications

A Blueprint for Your Brand’s Next April Fools’ Day Prank

And just like that, we’ve made it to the other side of another April Fools’ Day. It’s time to survey the brand landscape to see which brands succeeded, and which…

March 9th, 2021

Marketing & Communications

Burger King Missed the Mark on International Women’s Day

We’ve all seen a tweet or two in our lifetime that has made us cringe. One that you read and think: “oh man, who approved this idea?” To say that…

March 5th, 2021

Strategy

Google to Stop Selling Ads Based on Web Browsing: What’s Next for Digital Advertising

What the next change in the digital privacy revolution means for you.

January 26th, 2021

Marketing & Communications

Lessons Learned from Learning Design

The similarities between marketing and instructional design and how to apply Bloom’s Taxonomy to communications strategy.