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March 24th, 2022

Marketing & Communications

Moving to GA4: 5 Steps to Take Today

Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google Analytics 4 (GA4) up and…

January 18th, 2022

Marketing & Communications

Shortcut for Writing a Long CASE Formula in Data Studio

Use this Shortcut to Create Custom Fields in Google Data Studio Reporting is only useful if your stakeholders understand what they’re reading. We love using CASE formulas to create fields…