On the surface, our client’s request was simple: create an animated video to help launch a new brand. Digging deeper, we understood this video needed to be more than an announcement. It had to tell a story.
Cubic’s primary customers are city transit authorities. They are used to highly technical marketing materials explaining complex transit technologies, but Umo is different. The platform is designed to be highly approachable to cities of all shapes and sizes, and the brand reflects that. Umo simplifies the complex transportation ecosystem to provide a seamless journey for transit riders. This is the story we would share.