Gaudenzia is on a mission to help both individuals and families affected by drug and alcohol dependency, mental illness, and related conditions to achieve a better quality of life. With addiction and overdoses on the rise, the need for centers like Gaudenzia has never been more vital.
We teamed up with Gaudenzia and took a deep dive into understanding the needs of those visiting the website and the various challenges they face. Using Human-Centered Design, we aimed to creatively discover solutions by focusing on the users’ behavior and needs rather than their demographics. Through our discovery process, we learned that one of the most important, yet most difficult steps for those struggling with addiction, is asking for help. So we asked ourselves, using design and development, how can we provide a solution to this challenge?