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"Google"

April 11th, 2024

Tech

Confessions of an Agency Owner: I’ve Been Cheating on Open-Source

For almost twenty-eight years now, my shop has been building websites using open-source platforms—namely, Drupal and WordPress. But I’ve got a dirty little secret: We’ve been sneaking around with a…

Brent Lightner 2

Brent Lightner

CEO | Founder

September 19th, 2023

Featured

Google Analytics 4 is here. Now what?

The much-anticipated change has happened. Google Analytics 4 has taken over. Universal Analytics is in the past. Data is being collected. Start with an analytics strategy. In case you missed…

March 24th, 2022

Marketing & Communications

Moving to Google Analytics 4: Five Steps to Take Today

The New Google Analytics 4 Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google…

April 27th, 2021

Marketing & Communications

Turning Language Codes to Language Names in Google Data Studio

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…