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"Analytics"

September 19th, 2023

Featured

Google Analytics 4 is here. Now what?

The much-anticipated change has happened. Google Analytics 4 has taken over. Universal Analytics is in the past. Data is being collected. Start with an analytics strategy. In case you missed…

May 20th, 2022

Marketing & Communications

How to Successfully Adapt Your Facebook Ads Strategy for iOS 14.5

We did it. We have officially been living in a post-iOS 14.5 world for one year. In late April 2021, iPhone users were given the option to turn off digital…

March 24th, 2022

Marketing & Communications

Moving to Google Analytics 4: Five Steps to Take Today

The New Google Analytics 4 Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google…

April 27th, 2021

Marketing & Communications

Turning Language Codes to Language Names in Google Data Studio

One of our clients with a large international user base asked us to help them with reporting on the different languages people were using on the site. Google Analytics collects…