Accessibility

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"Featured"

March 31st, 2026

Featured

The Two Principles Behind 30 Years of Agency Life

Celebrating 30 years of Taoti Creative.

Brent Lightner 2

Brent Lightner

CEO | Founder

March 24th, 2026

Featured

Stop Measuring Traffic. Start Measuring Decision Velocity.

I’ve seen a few blog posts with a version of the headline: “80% of searches now end without a click.” Organic traffic is falling across industries as AI-generated summaries answer informational queries directly…

Chris Heishman

Chris Heishman

Marketing Analytics Manager

October 24th, 2025

UX

Association Websites in Action: AAMI’s Member-Driven Transformation

AAMI: From Theory to Real-World Impact The best way to understand the future of association websites is to see it in action. AAMI has already taken the leap, moving beyond…

Jim Krol 4

Jim Krol

Chief Growth Officer

September 18th, 2025

Marketing & Communications

Google Analytics 4: A Quick-Start Guide to Actually Useful Insights

Let’s face it: Google Analytics 4 (GA4) is a beast. Here’s what you need to know.

Chris Heishman

Chris Heishman

Marketing Analytics Manager

September 11th, 2025

Careers

The Seven Habits of Highly Effective Taotians (2025 Edition)

“What is Taoti looking for in an employee?” “What am I being evaluated on?” “How do I get ahead here?” These are the most common questions we get, not just…

Brent Lightner 2

Brent Lightner

CEO | Founder

April 11th, 2024

Tech

Confessions of an Agency Owner: I’ve Been Cheating on Open-Source

For almost twenty-eight years now, my shop has been building websites using open-source platforms—namely, Drupal and WordPress. But I’ve got a dirty little secret: We’ve been sneaking around with a…

Brent Lightner 2

Brent Lightner

CEO | Founder

September 19th, 2023

Featured

Google Analytics 4 is here. Now what?

The much-anticipated change has happened. Google Analytics 4 has taken over. Universal Analytics is in the past. Data is being collected. Start with an analytics strategy. In case you missed…

June 2nd, 2023

Featured

How to Take the Fear out of #AI? Just Start. And Keep It Simple.  

Here’s What You Need to Know. AI is everywhere. News headlines hit by the minute, hourly – not daily. “200+ Best AI Tools” (Yes, you read that correctly: 200+). “107…

March 24th, 2022

Marketing & Communications

Moving to Google Analytics 4: Five Steps to Take Today

The New Google Analytics 4 Google finally announced that it will sunset Universal Analytics (UA) on July 1, 2023—meaning your organization has a year and some change to get Google…

March 12th, 2021

Featured

Taoti Creative Doubles Down on Web Accessibility

Taoti Creative names Scott Spector its first-ever director of the new accessibility practice.