AAMI: From Theory to Real-World Impact
The best way to understand the future of association websites is to see it in action. AAMI has already taken the leap, moving beyond talk of “member-driven experiences” to a living example of how it can work. In this video, Weldon Perry, Director of IT at AAMI, joins Jim Krol, VP of Business Development at Taoti Creative, to share the path AAMI took — and how your association can follow a similar journey toward delivering more value to members.
Solving the Right Problem First
Weldon shares how his team started with a clear challenge: “AAMI has great content, but members can’t find it.” Their solution was a dynamic, personalized feed that curates articles, events, updates, and standards based on a member’s role, interests, and behavior. The result: less friction, more relevance, and improved access across the board.
Building Digital Communities That Reflect Real Collaboration
AAMI also focused on creating online communities that mirror the collaborative spirit of their standards committees. These spaces allow members—especially those not in formal working groups—to engage in meaningful peer conversations and networking across hospitals, labs, and industry.
Stakeholder Engagement as a Success Factor
Crucially, AAMI’s progress came not just from technology, but from people. Weldon describes a process of iterative feedback, early sneak peeks, and real-time conversations that built trust and alignment. “A project like this should be a constant conversation,” he notes—a discipline that kept scope tight and solutions practical.
The takeaway: A modern association website isn’t about a new design. It’s about rethinking how you deliver value—every time a member logs in.
Part 1: The Future of Association Websites: Member-Driven Experiences
Part 3: Technology Foundations for Member-Driven Association Websites
Watch the interview with Taoti’s Justin Sykes here.
