Designers love tackling tough problems—it’s where we can deliver the most substantial outcomes for our clients and users. At Taoti, we recognize that each client is unique, with distinct needs, and we meet these challenges with personalized service.
But let’s be real: not every challenge a client presents is entirely new. Often, they’re familiar. Recognizing patterns allows us to apply learnings from past projects to new ones. This capability to “measure the curve” of each project helps us blend and share insights, ensuring every new project benefits from previous experiences.
So, what are these recurring problems, and how can designers address them? See if you recognize any of them. And if you do, let’s talk about how we can apply our learnings to your situation.
- Increasing Revenue
- New Member and Customer Acquisition
- User Retention and the “Leaky Bucket”
- Driving and Measuring Awareness and Engagement
- Innovating for the Future
- Enhancing Efficiency
Increasing Revenue
At the top of every project’s priority list is increasing revenue. Designers can create intuitive and compelling user interfaces that enhance user experience (UX), leading to higher conversion rates and increased sales. Additionally, we can spotlight under-appreciated areas of the business that deserve more resources. We investigate, model, and optimize flows and create user-friendly interactions that support seamless financial transactions, lowering barriers, and boosting revenue streams.
The “Today in Transit” section for APTA transforms the homepage into a high-profile sponsorship surface, creating a completely new and lucrative revenue stream.
New Member and Customer Acquisition
Attracting and converting new customers or members is all about delivering convincing messaging, clear actions, engaging onboarding experiences, and accessible digital features. First, we focus on who your “bullseye users” are and we create multiple entry points with unique experiences, content, and features to draw in these users. Then we enhance the overall user experience that starts outside your digital platform and leads to online engagement. Doing this lets us incorporate and manage the user journey using modular concepts, leveraging sophisticated tools within the Content Management System (CMS) or Customer Relationship Management (CRM) platform to facilitate customer and member acquisition.
IAAPA’s new member personalization strategy highlights the benefits of signing in, offering tailored experiences that drive engagement and encourage new memberships.
Addressing User Retention and the “Leaky Bucket” Problem
Designers are adept at diagnosing and addressing the root causes of user retention issues. We fix gaps created by siloed organizations by investigating where users drop off and implementing strategies to encourage their re-engagement. We measure what works and what doesn’t to provide continuous improvement in user retention strategies.
Cyber.org’s reimagined LMS user flow streamlines navigation, making it simpler for teachers to find courses and complete tasks, addressing frustrations and improving retention. (See the full case study)
Driving and Measuring Awareness and Engagement
Designers can model the user journey to identify where metrics can be most valuable. We create content that is inherently measurable, engineered with moments, interactions, and cadence that can be tracked. Effective branding and content boost visibility and engagement, and designers use analytics tools to measure these metrics accurately.
By rebranding and restructuring their website, Technical Assent is able to engage government clients with language and messaging directly informed by real user insights. (See the full case study)
Innovating for the Future
Innovation is about implementing necessary and lasting changes, and designers are uniquely positioned to lead this charge. We are change agents, leveraging our different perspectives to push for needed innovations to make sure our clients succeed.
NCODA’s “Community Pulse” feature brings vital community activity data out of obscurity, showcasing insights that were once hidden in private member areas.
Enhancing Efficiency
Designers can streamline internal processes and workflows, reducing unnecessary costs and identifying opportunities for improvement. This often involves addressing low-hanging fruit—simple yet impactful changes that significantly enhance operational efficiency like decreasing staff time spent updating the content on the website.
WSSC Water’s new mega-menu and self-serve tools are designed to streamline access to essential resources, aiming to reduce customer service calls and empower users to resolve issues independently.
Conclusion
Every organization faces unique challenges, but they often share common themes. Recognizing that these problems are not entirely novel is the first step in addressing them effectively. At Taoti , we’ve tackled these challenges across hundreds of clients and thousands of projects, enabling us to bring creative solutions where they might not had been considered before. We’re eager to learn about your specific issues and work with you to craft solutions that drive success and move the needle.
