The National Apartment Association was looking for a fresh, interactive way to share its data as part of it’s comprehensive We Are Apartments campaign. Rather than developing a traditional infographic, Taoti developed a digital storytelling experience.
Realizing the power of a modern digital campaign.
Award-winning interactive infographic built entirely with HTML and CSS3.
Users navigate through an animated graphic built entirely with HTML and CSS3 on top of a Drupal 7 back-end — an impressive use of resources to be sure. The site also features an interactive Apartment Community Estimator (A.C.E.) to calculate the economic contribution of an apartment community in a specific state. And an interactive map that allows users to quickly read data through a pop-up and click on a link to see a full state-level fact sheet.
Strategic communications, defined.
We also produced an oversized accordion fold infographic brochure for NAA and the National Multi Housing Council, and helped NAA and NMHC develop a communication strategy that included both digital and print material.
