Behind the Scenes of an Award-Winning Rebrand
Our discovery process included surveys and stakeholder interviews with members and the Board of Directors, competitor research, and collaborative mind-mapping workshops designed to help us immerse ourselves in the unique opportunities and challenges of the industry. Brimming with ideas after this intake process, our team generated several new names for the organization and ultimately landed on Geothermal Rising. This name describes both the phenomenon of heat rising upwards from the Earth’s core and the upward momentum of the geothermal movement. Next, we designed a custom icon for the logo that depicts a cross-section of the Earth, revealing the power right below the surface. Finally, we created a robust set of brand guidelines to empower Geothermal Rising to maintain consistency in its new brand going forward. We were proud to be the recipients of a Gold MarCom award for this rebrand.