"Strategy"

Meeting users where they are is key to effective digital strategy.

Key takeaways from a DrupalCon session about the challenges and considerations around planning, designing, building, testing and marketing an app.

Insights and tips from the DrupalCon 2016 session, “Targeting Your Digital Audiences: Multichannel Segmentation Strategies.”

Many factors go into building a great website. Make sure your site lives up to its full potential — don’t skip these tactics.

People are bound to get lost, so why not help them find their way while also using your 404 page as another messaging opportunity.

With every website redesign project, we always suggest reviewing your content. Here are some tips to make your content impactful.

Understanding the value of connecting targeted content to niche audiences.

While the idea of a shiny new app can be appealing, it can easily miss the mark if you are not keeping the project goals in mind.

How data and content on a website are structured and flows needs to be at the core of any digital strategy.

How marketing and web evolution lessons help health care providers serve their customers. Originally appeared on MediaPost’s Marketing: Health blog.