We knew that this multi-stakeholder, comprehensive Benchmark Report could start a transportation revolution – if it were digitized and simplified.
So, we took a book with 175+ pages of statistics and made it a simple, elegant, easy-to-navigate website that people could actually use and share.
We worked to simplify the story though compelling, engaging interfaces, paired with a range of back-end and front-end tools to help point people to the most relevant datasets.
And we enabled audiences with a specific topic interest (environment, health, a specific location, etc.) to quickly find and share content of interest to them, as well as providing pathways to make all data available for super-users.
