ScentAir Fragrance Solutions uses scent marketing to make “on-site customers more meaningful.” Their goal is to work with businesses to create unique scents for their brands like they’ve done for Westin Hotel & Resorts and American Airlines. We partnered with them to create a modern website that would reflect their unique selling point to potential customers and would be easy to update for their global team.
ScentAir has distributors and offices across the world, but before we came in, they lacked a consistent voice across all markets. There were six different websites. Some created on WordPress and others in proprietary platforms. Each of these sites also had its own content, including different colors and images. Another challenge was that the marketing teams in each country had to update their website and figure out how to use each content platform.
In just six months, we took everything from the six existing ScentAir sites and put it into one website. Using Drupal, we developed a multilingual site that translates into six different languages, including French, German, Dutch, Spanish, UK English and Mandarin. It also allows eleven different countries to customize their content while at the same time, keeping it the look and feel consistent.
A unique yet consistent experience for every country
Our team started by creating a clean new look with inviting colors and images to showcase what ScentAir can do for businesses and their customers around the world. The modern feel of the website now works perfectly for all markets.
But what about content in different languages? Using Drupal, we created one easily-translatable iteration of their website. Our team developed a translation module that allows their team to create content in English and then choose to translate it. The text can be manually translated or automatically sent it to a professional translating company. Through Drupal, the company then sends back the translation to the ScentAir team to approve or deny and publish it.
Data-driven marketing at their fingertips
To help the ScentAir team create a more data-driven marketing plan, we also integrated Google Tag Manager with their website. We then worked directly with ScentAir’s marketing team to help them translate these data points into actionable items since their website is mainly used for new business lead generation.