How do you make an accounting firm look cutting edge, sophisticated – even a little avant-garde? By discovering trail-blazing traits not typically talked about in the corporate accounting world and developing a stunning – and highly refined – online experience that elevates a specialized knowledge to its proper place of leadership and guidance.
The power of WordPress meets Pardot.
We took Aronson’s content, previously dispersed across a dense Drupal 7 corporate site and a broad WordPress blog multisite, and married the two in a single WordPress instance. Bringing complexity and usability together is a net win for Aronson’s marketing team, who need to constantly produce dynamic thought leadership and drive it directly to key audiences. Thanks to the site’s integration with Pardot, B2B marketing automation software by Salesforce, users get tailored expert insights and event invitations.
Specialized knowledge in plain language.
Aronson’s new website doesn’t just look good. With the help of our comprehensive content writing guide, visitors understand what’s in it for them immediately. The benefits, the subject areas, the expertise – are all clear and easy to find. Now Aronson can concentrate on what they do best: providing solutions in the world’s most demanding sectors of industry.