AAMI serves 10,000+ global healthcare technology professionals, but the experience was split across 10+ systems and 750+ pages. Certifications lived in one place. Community discussions in another. Events somewhere else. Personalization was limited. Members had to remember where things lived. Engagement and discovery suffered. AAMI needed one experience that gives members a reason to log in daily.
AAMI targeted engagement and revenue drivers. Certifications and training are core value and revenue paths. Logins are the gateway to both.
Discovery surfaced a clear pattern: AAMI did not have a content problem. AAMI had a routing problem. Strong standards, robust training, active communities, and high-value subscriptions existed, but users could not move between them naturally. Without connective tissue between systems and behaviors, the site could not consistently surface what mattered next.
We built a dashboard that monitors the middleware layer that powers data syncing into WordPress. The middleware serves as the system’s data store and translation layer. It connects to external sources, parses and normalizes incoming records, and prepares them for clean import into WordPress.
Today, the dashboard tracks data pulled from Salesforce. The architecture is source-agnostic, so AAMI can add additional data sources over time without rebuilding the core sync pipeline.
Taoti built a unified platform on WordPress with BuddyBoss powering community and personalization. Personalization uses BuddyBoss behavior signals like group membership, followed topics, likes/comments/shares, clicks on resources, session frequency, and profile interests. Taoti also connected custom “member value” signals pulled from AAMI’s ecosystem, including membership category and level, certifications and recertification needs, subscriptions status, CEU Journal status, event registrations, courses (Learning Hub), and recent purchases.
Single sign-on through Fonteva reduces credential friction. The feed and dashboard make value visible and keep members moving.
Personalization shows up everywhere members feel it. Logged-in users land on a homepage that surfaces notifications, messages, bookmarks, and a tailored feed based on their groups, activity, and interests. Navigation routes members into personalized destinations, including “Renew My Membership.” The Member Dashboard centralizes certifications, subscriptions, CEU Journal, events, courses, and purchase history. Groups and subgroups create tight subject-matter spaces that members can actually own.
AAMI saw measurable movement in the behaviors that drive member value and revenue. Logged-in users increased 40% year over year. Certification page views rose 41%. Training page views rose 34%. The platform now supports deeper personalization through profile completion nudges, interest-driven group suggestions, and future feed advertising by group and interest.
AAMI now runs a site that responds to member behavior, makes value easier to find, and scales without turning every update into a rebuild.
