Unlocking Member-Driven Association Websites
In this three-part video series, Taoti Creative explores what it really means for association websites to be designed for members. Hosted by VP of Business Development, Jim Krol, this video series features analysis and insight from internal and client voices such as Taoti’s Brandon Schmittling and Justin Sykes, as well as AAMI’s Weldon Perry. Gone are the days when an association’s site was just a static brochure for leadership or staff — today, the most successful organizations anticipate member needs, create personalized experiences, and lean into feedback loops that deepen engagement.
1. The Future of Association Websites: Member-Driven Experiences
In this opening conversation, Jim Krol and Taoti’s senior UX designer, Brandon Schmittling, challenge traditional association website models. They dive into how personalization, data, and smart content feeds can shift your site from being internally focused to truly member-centric — reducing friction and boosting relevance.
2. Association Websites in Action: AAMI’s Member-Driven Transformation
This video features Weldon Perry, Director of IT at AAMI, discussing how his team reimagined their digital platform. By prioritizing a dynamic, personalized feed and creating online community spaces, AAMI made their site an active hub for collaboration, not just content delivery.
3. Technology Foundations for Member-Driven Association Websites
Justin Sykes, VP of Development at Taoti, and Jim Krol break down the tech stack that makes personalized, integrated member experiences possible. They explore how clean member data, system integrations (AMS, CRM, LMS, CMS), and scalable infrastructure become the engine for real-time relevance — with AI as a powerful but thoughtful next step.
Want to take the next step? Let’s start a conversation here.
