The Science of Brand Building
From the onset, our clients’ shared a passion not just for their mission, but also a pure love of scientific discovery. We harnessed their vision to infuse the brand design with this connection.The brand’s color scheme is bright, lively, and forward with an analytical leaning. To showcase the range of the scientific process, the brand palette features a selection of gradients that should be used for subtle accents within designs.
The brand’s typography was selected for their uniqueness, modern design, utility, and compatibility. Spezia Serif is the primary brand font, selected for its elegant traditionalism with contemporary evolutions, for headers and subheaders.
Molecule graphics were designed in our brand colors to be used as accents throughout the brand, strengthening the link to the organization’s passion for science. Building upon this language, custom icons were designed to be utilized for brand collateral. The icon style is approachable, organized, and open, featuring geometric shapes, negative space, and rounded lines.
From there, we developed a WordPress website that built off the molecular graphics to embodying the foundation’s commitment to scientific progress. Key functionalities, such as donation options, updates on medical advancements, and information on grants and research, enrich the user experience and further the foundation’s critical mission.
